Om Momentas
A walk in Seville
On a holiday to Seville, we came across an incredibly passionate Real Betis fan. He was wearing a unique shirt with a hand-drawn design by Joaquín, the retired Betis legend. A design he had created and printed himself. It was a creative and beautiful way to show his support for both the club and the player.
Inspired by the idea, we immediately wanted to get our hands on a similar jersey, but after a thorough search online, we realized that this type of football jersey simply didn't exist. That's where the idea came from – we're creating our own and making the opportunity available to others!
From thought to action
The goal was clear – We want to create an innovative football shirt that is more than just a football shirt. It should be stylish, comfortable and have a
touch of mystery. Only the most dedicated football fans, those who remember the moment, would understand the message behind the design. No names, no club colours and no club logos. Just the exact moment with the player in focus.
For a salesperson and an operations manager, there were many unknowns in starting a
webshop. However, we agreed on one thing: The shirt had to be our own work. We
learned to draw, to print, to print and, not least, to build a webshop. A little
Over a year later we were ready.
The Modern Football Shirt
The Modern Football Shirt was born. Simple, stylish and different – with a touch of mystery. Those who recognize the moment know exactly which player it is. For others, it is just a silhouette.
The jersey is to be worn both in the stadium and for everyday use. It is to create long debates and fond memories. For fans, the jersey is to be a badge of honor that connects them to the team and other fans, and at the same time a cultural marker that brings communities together and tells history through individual moments.